OLAY LAUNCH EVENT

Event Duration	:	Wed, 13 Oct 2010 - Sun, 17 Oct 2010
Company	:	OLAY
Location	:	Sungei Wang Plaza, Concourse.
Event Description	:	Catch the OLAY Launch Event at Sungei Wang Plaza, Concourse. Olay unveiled its newly-expanded premium line-ups from Regenerist and White Radiance. Event Highlights: - Free skin analysis with Reveal Imager - Free gifts and make-up with photo shoot session - Beauty Talk with AmberChia Academy on 16th & 17th October 2010 from 12pm till 2pm

OLAY LAUNCH EVENT13 - 17 October 2010
DJ Announcement Welcome Note :
Welcome to our Olay Launch Event, Giving you the alternative for “Dramatic Results with no Clinical Drama with the latest from Olay”, brought to you especially by P&G.
Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Olay® and many more.

Launch Products
(Mention 1 product every slot; 30 min per slot)
Olay Regenerist- Available exclusively at Watsons near you
Firms without a facelift!

1. Olay Regenerist Superstructure Cream (SPF 30) - Contains amino-peptide complex to firm & reduce appearance of fine lines & wrinkles - SPF30 sunscreen technology to block UVA,UVB and even UVC components of UV rays.

2. Olay Regenerist Microsculpting Serum - Highest concentration of amino-peptide complex White Radiance- Available exclusively at Watsons near you Advanced Fairness without a whitening injection

3. Olay White Radiance White Essence - Advanced whitening formula, enhanced with Sepiwhite for dual whitening action. - See significant fairness in about 28 days.

4. Olay White Radiance White Cream - Advanced whitening formula, enhanced with Sepiwhite for dual whitening action. - Unique “ shape restoring” power enables cream to spread evenly on skin for smoother feel & look.

About the Olay Launch Event :
Olay today unveiled its newly-expanded premium line-ups from Regenerist and White Radiance with latest technology which help women discover fairer and firmer skin without cosmetic procedures.

Announcement Hours

(13/10)	10am – 10pm	DJ Announcement
(14/10)	10am – 10pm	DJ Announcement
(15/10)	10am – 10pm	DJ Announcement
(16/10)	10am – 12noon 12noon – 2pm 2pm – 10pm	DJ Announcement Beauty Talk with AmberChia Academy DJ Announcement
(17/10)	10am – 10pm 12noon – 2pm 2pm – 10pm	DJ Announcement Beauty Talk with AmberChia Academy DJ Announcement

The Public/Consumers : Despite the increasing availability of cosmetic treatments, many women are not ready to undertake such measures. Today, Olay designed a deep-dive approach that goes to the cellular level, to help women achieve the dramatic skin transformation they desire, but without having the risk and spending a fortune to undergo facelifts or whitening injections.

Event Highlights
There are lots more that we have today especially for you.

•	Free skin analysis with Reveal Imager.- Let our beauty consultants assist you to learn more about your skin with a in a full skin analysis, absolutely free.
•	Receive a Free Olay Vanity Bag and a complimentary Hand Spa with any purchase of Olay products worth RM100, while stocks last.
•	Olay in collaboration with Watsons is giving out 10 premium Trolley Bags Daily for our lucky 1st 10 customers of the day, so hurry and drop by for a look!
•	Receive Free Olay Vanity Bag, Olay Beauty Mirror plus a make-up and photo shoot session with any purchase of Olay products worth RM200, while stocks last. (Make-up and photo shoot session is sponsored by AmberChia Academy)
•	Beauty Talk with AmberChia Academy. Beauty Gurus from AmberChia Academy will reveal tips on hoe to look beautiful without resorting to drastic measures. (16 & 17 Oct 2010, 12noon - 2pm)